To accurately convey brand value and product advantages, the following requirements are proposed for the brochure design:
- Core Positioning
Highlight the company’s core products (e.g., smart hardware, software services) and emphasize unique selling points (e.g., technological leadership, eco-friendly materials).
Target audience: B2B clients/end consumers; language should align with their needs (professional terminology or simple expressions).
- Content Structure
Cover: Company logo, featured product image, and slogan—design should be clean and impactful.
Inner Pages:
Company Introduction (within 200 words, highlighting industry standing).
Product Sections (combining images and text, including specifications, use cases, and customer examples).
Service & After-Sales Support (to build trust).
Back Cover: Contact details and QR codes (website/customer service).
- Design Style
Visual Tone: Tech-inspired/minimalist/industrial (depending on industry).
Color Scheme: No more than 3 primary colors, aligned with brand VI.
Layout: Balanced whitespace, key information bolded or iconized.
- Additional Requirements
Size: A4 or custom square format.
Finishing: Lamination/UV coating for premium texture.
Deliverables: Print-ready files + digital versions (PDF, JPEG).
Note: Provide 3 draft versions for selection, with no more than 2 rounds of revisions. The goal is to enhance customer conversion through the brochure!