Core Value of Brochures
Trust in Physical Media
Printed brochures enhance a professional image in offline scenarios such as business negotiations and exhibitions. For clients in traditional industries (e.g., manufacturing, finance, education), physical materials are more effective in establishing initial trust.
Convenience of Information Integration
By consolidating key information—such as company profiles, core services, case studies, and contact details—into a single booklet, clients can quickly gain a comprehensive understanding without the hassle of navigating through multiple digital pages.
Optimization Suggestions
Lightweight Design
Avoid bulky brochures; opt for replaceable loose-leaf designs or incorporate QR codes to link to dynamic content (e.g., video case studies).
Brochures are not an absolute necessity, but they are worth investing in if the following conditions apply:
✓ The industry relies on offline trust-building
✓ Target clients prefer physical materials